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Privacy Policy

Effective date: January 1 , 2026
Last updated: January 1, 2026

We don't sell your data. We use your information only to run our business and respond to your inquiries. Here's the full picture.

Overview

This Privacy Policy explains what information Derek Picard Inc. ("we," "us," or "our") collects, how we use it, and your rights with respect to that information. We are committed to handling your information responsibly and in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws.

1. Who We Are

Derek Picard Inc. is a professional services firm providing financial planning & analysis, coaching, and advisory services to businesses in Toronto and across Canada, with select clients in the United States.

Website: https://derekpicard.com
Contact: info@derekpicard.com

2. What Information We Collect

Through this website: When you visit our website, we and our service providers automatically collect standard web data including pages visited, time on site, device type, browser type, IP address, and general geographic region. This data helps us understand how our site is used and improve our content.

If you submit a contact form, we collect your name, email address, and any information you choose to include in your message.

Through our CRM: Contact and lead information — including name, email address, company, and communication history — is stored in our customer relationship management platform. This information is provided directly by you or collected through your interactions with our website.

Through our internal applications:We use internal applications to access financial data from accounting platforms on behalf of our clients, solely for the purpose of preparing reports and analyses as part of contracted engagements. These applications are used exclusively by Derek Picard Inc. personnel and are not accessible to the public.

Through meeting recordings:We may use meeting intelligence software to record and/or transcribe client sessions and internal meetings. We use these technologies both to support service delivery, note-taking, and follow-up, and for accessibility purposes. By participating in calls, meetings, and/or discussions with us, you consent to such recording and/or transcription. Recordings are not shared with third parties.

3. How We Use Your Information

We use information collected through our website and CRM to:

  • Respond to inquiries and communicate with prospective or current clients
  • Manage client relationships and track engagement
  • Understand and improve how our website is used
  • Send relevant communications to individuals who have opted in (see Section 9 — CASL)

We use data accessed through our internal applications to:

  • Retrieve and compile financial and analytical reports on behalf of clients
  • Prepare analyses, reports, and presentations as part of contracted engagements
  • Support accounting and advisory services

4. How We Store and Protect Your Information

We take reasonable technical and organizational measures to protect information in our care. Such measures may include but are not limited to:

  • Credentials and access tokens used by our internal applications are stored locally on encrypted hardware using operating-system-level secure storage. They are never stored in cloud-synced files or shared systems.
  • Client financial data is stored in private, access-controlled cloud storage accessible only to authorized Derek Picard Inc. personnel.
  • We do not retain financial data beyond what is required to deliver the services agreed to with each client.

Data residency note: Derek Picard Inc. uses third-party cloud-based service providers — including platforms for website hosting, CRM, productivity, and communications — whose servers may be located in the United States or other countries outside Canada. By using this website or engaging our services, you acknowledge that your information may be transferred to and processed in jurisdictions outside Canada. We take reasonable steps to ensure that any such transfers are subject to appropriate protections consistent with PIPEDA.

5. We Do Not Sell Your Data

We do not sell, rent, trade, or otherwise transfer your personal information or your financial data to any third party for commercial purposes.

6. Third-Party Service Providers

We use third-party service providers to operate our website, manage client relationships, and deliver our services. These providers include platforms for website hosting, analytics, CRM, productivity, communications, and financial data access. Each provider is governed by its own privacy policy. We take reasonable steps to ensure that any third-party providers handling your information maintain appropriate privacy and security standards.

We do not use your information for advertising, and we do not share it with advertising platforms.

7. Cookies

Our website may use cookies and similar tracking technologies to help us understand how visitors use our site and improve the experience. You can disable cookies in your browser settings, though some parts of the site may not function as intended if you do so.

8. Data Retention

We retain client financial data for the duration of the engagement and for a reasonable period afterward, as required to fulfil legal, tax, and professional obligations. Upon written request, we will return or securely destroy your information within thirty (30) days, except where we are required to retain a copy for compliance, archival, or legal purposes. Contact information collected through this website is retained only as long as needed to manage the relevant communication.

9. Canada's Anti-Spam Legislation (CASL)

We comply with Canada's Anti-Spam Legislation (CASL). We will only send commercial electronic messages — including newsletters, updates, or promotional content — to individuals who have provided express or implied consent to receive them. All such communications will include a clear and easy unsubscribe mechanism. We maintain records of consent as required by law. To withdraw consent at any time, contact us at info@derekpicard.com.

10. Educational Content Disclaimer

Content published on this website, including but not limited to blog posts, articles, and any other materials, is intended for general educational and informational purposes only. Nothing on this website constitutes financial advice, accounting advice, tax advice, or any other professional advisory service. You are encouraged to consult a qualified professional before acting on any information found on this site. Results described or implied in any content on this site may vary and are not guaranteed.

11. Your Privacy Rights

In accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to request access to, correction of, or deletion of the personal information we hold about you, subject to legal and professional obligations. You may also withdraw consent for data processing or file a complaint with the Office of the Privacy Commissioner of Canada. To exercise any of these rights, contact us at info@derekpicard.com. We will respond within a reasonable timeframe and may request identification before granting access.

12. U.S. Clients and Cross-Border Data Transfers

Derek Picard Inc. serves select clients based in the United States. We do not specifically target U.S. consumers through this website. Any personal information provided by U.S.-based clients is handled responsibly and in accordance with the terms of our client engagement agreements. U.S. state privacy laws may apply in certain circumstances, and we will abide by relevant provisions where applicable.

13. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of this website following any update constitutes acceptance of the revised policy.

14. Contact

If you have questions or concerns about this privacy policy or how we handle your information:

Derek Picard Inc.

Toronto, Ontario, Canada
info@derekpicard.com
https://derekpicard.com